Builder websites or custom websites, what to choose ?

25Dec

Builder websites or custom websites, what to choose ?

Whether you’re a new entrepreneur, a mostly offline professional, or in the midst of a rebrand, your business will eventually need an online presence to succeed. With so much information out there, it can be difficult to find the right path to develop a custom website or hire a website builder.

Both options have their time and place to help you make informed and easy decisions. Here’s everything you need to know about custom websites and website builders, and how to know when to use both.

Definition

People who want do-it-yourself options often use website builders. Website builders are typically HTML-based editors, but some can include custom CSS and JavaScript. They are typically created using templates and built step-by-step, so they can be used regardless of your design background or coding skills.

A custom website, on the other hand, is a website created by an expert, either an individual or a team. These experienced professionals can turn your vision into reality.

Unlike website builders, custom websites allow for greater personalization and help you and your brand stand out from the crowd. They also tend to be cheaper in the long run, offering better analytical insight, more customized marketing, and a better return on investment.

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When to use

Website Builders

If you’re determined to go the

DIY route, website builders have perks. Most website builders are template-based. That means it’s easy to use and you can be online in no time. Bloggers, hobbyists, and anyone who needs to get online as quickly as possible, but isn’t looking for something overly professional, often choose website builders over custom websites.

Custom Websites

A decision to invest in always leads to a better product. A custom website not only looks more professional, it is more likely to stand out from the competition, provide a better user experience, and represent your brand more accurately.

Here are some more reasons to choose a custom website.

Quality required

If you want your brand to look polished and professional online (instead of making your website look handcrafted), a custom website is always the best choice. It’s also the best way to make your website look unique to your brand.

Requires special features.

Custom websites are more likely to sell products online or integrate sophisticated apps and programs. Professional designers are familiar with the latest technologies and can incorporate specific features into their designs.

Want something strategic.

Web designers don’t just make websites look good. Good designers have a strong understanding of user experience (UX) and do a thorough research into what it takes to be successful online. You can also include tools to improve SEO and conversion rates.

When not to use?

Website builder

A website builder quick fix may be tempting, there are many situations in which it should not be used.

I need something unique.

The templates provided by these builders are easy to use, but result in generic and undifferentiated websites.

Advanced features required.

If your business requires special plugins such as scheduling tools or online shopping features, they may not be supported by your website builder.

Budget is limited.

Many people consider website builders to be a cheap option, but not in the long run.Most website builders charge a monthly or yearly fee, which means you pay for your website over and over again. Custom designs typically cost less in the long run

Custom websites

Although custom websites have many advantages, there may be some obstacles to using custom websites. Maybe your website isn’t your top priority and you need a quick and easy link to your online presence.Or maybe your business is new and you can’t afford to buy a custom design right now.

However, in such cases, it is recommended to consult with a website developer or marketer before consulting a website builder. You may be able to build a semi-custom website using a theme-based approach. It’s a fast and cheap alternative to a fully custom website while offering a higher level of quality and customization than website builders.

The above article aims at clearing all your doubts regarding website builder and custom websites and where to use each. The advantages and disadvantages of both will help you make the right decision for your concerned website.